Each SEO company has its own judgment on the best method(s) to push your website to the top 5 search results. Their strategies are under these practices:
SEO Plan
Off-Site SEO
This is the most important off-site SEO practice. SEO companies are distinguished by the links they provide for their customers.
Paid Search (SEM)
One of the critical factors in online marketing is Paid search or better known as Search Engine Marketing (SEM) campaigns. This is done through paying search engines a fixed dollar amount to display your ads with the search engine results (see image below). The search engine will charge you the fixed amount whenever someone clicks on your ads.
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